While the AIPIS blog isn’t widely known as one about podcasting, we are ALL about any sort of marketing endeavor that helps our students and clients expand their business. Have you ever given any thought as to how producing a podcast might improve your bottom line? By the way, if you take a look here you’ll notice that the AIPIS podcast hosted by Jason Hartman is now up to 32 episodes.Why not listen to a few? We put our money where our mouth is.
So exactly why is podcasting the latest rage for your real estate business? Not a question easily or precisely answered, because so much depends upon the time and effort you put into it, but here are some factors to consider.
- Web 2.0 – If you’re participating in Web 2.0 to any appreciable extent, you’ll appreciate that podcasting is a natural extension of blogging and other forms of social media. When it comes to propagating your brand, it’s wise to leave no stone unturned.
- It’s Easy – Too many entrepreneurs have the mistaken impression that podcasting is complicated. As AIPIS founder Jason Hartman likes it say: “It’s a lot easier than Internet marketing.” With all the tools and technology available for podcasters, it’s deceptively easy to get your podcast recorded and uploaded to the Internet.
- Asynchronicity – Asynchronous is a word that goes to the heart of what makes podcasting so popular. To understand, let’s look at the opposite, which is synchronous. Synchronous broadcasts like radio and television operate on the principle that you have to be watching or listening to a show at the moment it is being broadcast. With asynchronous communication, like podcasting, it doesn’t matter how long ago the thing was posted online. Five minutes or five years. Makes no difference. The podcaster records at his convenience and the listener downloads and listens at his convenience.
For more information about how and why it makes sense to start a podcast, visit our affiliate website, Speaking of Wealth, where you’ll find a growing collection of blogs and podcasts dedicated to this topic.
The AIPIS Team
Flickr / derrickkwa