One definition of “cabal” is a “conspiratorial group of plotters.” So is Wall Street and the media machine which supports it a cabal? Maybe. Call it what you like, but the truth is AIPIS realtors find themselves facing off against the industry when it comes for the battle over investors’ mindshare. The product of choice for AIPIS professionals is income property investment, which runs parallel to the stock market but without the accompanying advertisement or vast marketing behemoth pushing it along.
As a realtor, the first thing to realize is that it’s not worth your effort to undertake the task of educating the world about the incredible benefits of correctly investing in property. You’re not going to win that battle any more than Don Quixote conquered the windmill. And who cares anyway? What you should be focused on is opening a whole new world of possibilities to your clients, as well as preaching the income property gospel to interested bystanders you might meet along the way.
It’s likely the advertising machine will never latch onto income properties for a specific reason – direct ownership. Ownership normally takes the form of a single person or small group of people. There is no monolithic group to market to. With this type of real estate investing, the middle man (brokers, advisers, media yapping dogs) are completely cut out of the picture.
Realtors should keep this final bit of advice in mind: the bottom line is to shift mindset away from thinking of real estate as only a place to live and toward the idea of it as something to rent out to a tenant for investment.
The AIPIS Team
Flickr / Brymo