We’ve all heard the saying, “It’s not about what you know, but who you know.” In today’s economy, networking has never been a more essential part of the business model and is, in many ways, the most important component when it comes to closing deals. Real estate is no exception. Jason Hartman knows that a real estate agent’s job is to sell the customer peace of mind, assurance, an unforgettable experience, and most importantly, keep them coming back for more.

So how is it done? Building solid, long-term relationships with customers can not only expand your opportunities professionally, but also build your reputation as a trusted, responsible real estate agent. That’s why we believe establishing relationships with clients can lead to long-term profitability involving buying, selling and managing real estate.

Be Understanding

Whether your client is a buyer, renter, or investor, the key to building your reputation with customers is the ability to understand their specific needs. Customers want someone who is knowledgeable about the area and the market. It’s important to put yourself in the position of the customer and focus on what you would want from a real estate agent.

Be Available

Once you have your real estate license, it is up to you to brand yourself as a reputable professional. We have talked extensively about the importance of knowing your role in the real estate arena. Branding yourself as an expert in the field will propel you to the top of the trade. Even customers with vast real estate experience will rely on you for solutions to problems. That being said, don’t be a stranger. Be active and involved in your customers’ and coworkers’ lives.

Be Yourself

Jason Hartman will be the first to tell you that the keys to being a successful real estate agent start with a firm handshake and strong eye contact. Body language can be a critical factor in making that great first impression and your client will appreciate your enthusiasm. Real estate investment is a service-oriented industry. Therefore, the way you present yourself to business partners or potential clients is important. It’s okay if you weren’t voted “Most Popular” in high school. Customers appreciate genuine ingenuity and hard work.

In the unpredictable, often times erratic world of real estate, it’s up to you as the agent to set the standard for customer service. If an agent can provide reliability in the real estate market, chances are they will be able to develop lifelong customers that will recommend their friends and family for years to come. Past clients can be a real estate investor’s most valuable resource (Top image: Flickr | Frederick Md Publicity).

The AIPIS Team