There’s no way around it – sometimes it’s difficult to get the conversation going with a suspicious customer who would greatly benefit from your knowledge related to income property investing. The preconceptions about doing property deals are too heavy. Thoughts like the following collide inside their head:
1. I don’t have enough money to invest in real estate.
2. I don’t know how to invest in real estate.
3. Isn’t the real estate market in a slump?
Here are the short answers. “Yes, you do,” “I’ll teach you; it’s simple,” and “You don’t know what you’re talking about.” Just kidding about that last one. Might ought to keep that opinion to yourself for a while. Try this. Dial back the sales pitch and simply talk to them. Sit in your office with a cold beverage and talk to them about cold, hard facts.
New home construction has been cut back drastically for a while now. That means fewer homes on the market available for purchase. That’s one side of the equation. On the other is the fact that the population is increasing and Gen Y is looking to move out of Mom and Dad’s basement, maybe rent a home of their own or, better yet, buy one.
See what’s happening? Small supply. Big demand. Where’s the best card to be holding under these conditions? How about the landlord card? Real estate is already the best best investment, historically, you can find. The unbalanced supply/demand equation we just discussed makes today an even better time to own property then turn around and rent it out.
Income property investing. So where’s the free ticket to Wealthy-ville you can offer your clients? How about access to an amazing (and FREE) real estate investment education courtesy of yourself and JasonHartman.com?
The AIPIS Team
Flickr / Barry Zee