Internet marketers love to talk about the concept of “scalability” in regard to sizing a successful online business up to any level they want. It just so happens that this is a very good idea and is completely transferable to realtors seeking to develop relationships with potential clients, especially when it comes to income property investing.

For a traditional real estate business, most realtors realize that every client is basically a one shot deal. They are looking for a home to live in and likely won’t be in the market for another one very soon. Sure, it helps that if you give them great service, they will probably remember you in ten years the next time they’re ready to buy – if you’re still alive and in business.

But the new AIPIS business model changes everything for realtors. Wouldn’t it be great to scale your client relationship into regular repeatable buys? Of course it would. The way to do it is turn them into investors rather than home buyers. Income property investors to be specific. The whole point of investing in properties is to use the leverage you gain through the growth in asset value to diversify into more properties in more geographically diverse areas.

This may be a new concept to many home buyers but if you can sit down with them and have a heart to heart, really show them the incredible wealth building opportunities inherent in this approach, you’re likely to have a client for life. One who may return to you year after year rather than once a decade.

Any business owner can tell you that the easiest customer to sell to is one who’s already bought from you. Learn how to become earn an Accredited Income Property Investment Specialist when you call 714-820-4200.

The AIPIS Team

Flickr / selena marie