The battle to convert potential home buyers to active income property investors is a tough one for realtor agents. Despite the fact that you have numbers and history on your side, the Wall Street stock market media brainwash is tough to overcome. At AIPIS we completely believe that real estate investing is the true path to wealth in America and, every once in a while, a glaringly simple, stark statistic arises to prove our point.
Deciding where to get that real estate education you’ve had your eye on for a while can be a fretful experience. So many options: online, offline, correspondence. Prices that run anywhere from a few hundred to a few thousand dollars. Your state government is the controlling authority over the basic license you must complete in order to legally function as a real estate agent but there’s something you should do after that.
As a local realtor, it used to be you were simply out of luck when the property market crashed. That unfortunate development might not be the case any more when you receive an AIPIS certification. It boils down to this – the scary part about making your living as a real estate agent is that so many factors that contribute to an up or down market are beyond your control.
“The beatings will continue until morale improves.”
The line above was likely stolen from a t-shirt somewhere. No one here at AIPIS remembers for sure, but it seemed appropriate to portray the revolting predicament many realtors find themselves in waiting for their local real estate market to recover. Every day spent trudging to the office to spend eight hours (or more) selling property to customers petrified to buy.
There’s no way around it – sometimes it’s difficult to get the conversation going with a suspicious customer who would greatly benefit from your knowledge related to income property investing. The preconceptions about doing property deals are too heavy. Thoughts like the following collide inside their head:
1. I don’t have enough money to invest in real estate.
2. I don’t know how to invest in real estate.
3. Isn’t the real estate market in a slump?
Here are the short answers. “Yes, you do,” “I’ll teach you; it’s simple,” and “You don’t know what you’re talking about.” Just kidding about that last one. Might ought to keep that opinion to yourself for a while. Try this. Dial back the sales pitch and simply talk to them. Sit in your office with a cold beverage and talk to them about cold, hard facts.