agent certificationIt’s not tough to sell properties during an up market. The average real estate professional could simply show up and make money when everything is going gonzo and, if the market was like this all the time, you might never need an agent certification like AIPIS. But the market gods are not always smiling on your, are they? We’ll take your silence as a resounding “No!” Especially if you’re trying to scratch out a living in barely breathing areas like California or Florida right now.

Guess what sells great in down markets? Real estate, when it is sold as an investment. Potential homeowners buy a house because of an emotional attachment they develop with it or the surrounding neighborhood. You don’t have to do a whole lot of selling. Show them the place, watch them fall in love, and logic goes flying merrily away out the window.

Nothing wrong with that. It’s simply the way it works in a strong local real estate market. But when things turn south, you’re going to need to know how to sell real estate as an investment to keep the checks coming in. It’s an established fact that properties are bought as investments during rough economic times. That’s when your AIPIS agent certification can make the difference between eating mac and cheese or filet mignon.

When home prices soften, investors come out of the woodwork as home buyers scatter like roaches. Investors are a tougher lot. They’re looking for a deal that makes financial sense and you better be able to speak their language. Become the go to realtor when investors come sniffing around by taking the AIPIS course – the agent certification that teaches you to sell properties to anyone in any market.

The AIPIS Team

Accredited Income Property Investment Specialist

Flickr / mattjiggins