Jason talks with Carla Cross from Seattle. Carla is a real estate coach and author of: Up and Running in 30 days: A Proven Plan for Financial Success in Real Estate, On Track to Success in 30 days: Energize Your Real Estate Career To Become A Top Producer and Real Estate Agent’s Business Planning Guide. More at: http://www.aipis.org/category/educational-podcast and on iTunes. Carla Cross, CRB, MA, is president of Carla Cross & Co., which provides live events, resources, and coaching for the real estate industry. Carla specializes in management, and was a master level CRB (Certified Real Estate Broker) instructor for 12 years, teaching management courses internationally. She literally ‘wrote the book’ on business planning for the real estate industry. She’s a national Realtor educator of the year, and was recently named one of the 50 most influential women in real estate.